UK-Russia Closed Nuclear Cities Partnership

  Study Tour to Great Britain
  Training Course at De Montfort University
  The course "Manager-professional"
  Oxford Study Tour
  Scotland Study Tour
  Water Jet Systems Training
  Workshop in Tomsk
  Workshop in Nizhny Novgorod

Workshop in Tomsk

Title

Market Research and Business Planning Workshop for Representatives from the Siberian Chemical Kombinat (SCK) held in Tomsk.

Objectives

Provide practical training in marketing research and business plan development to SCK representatives.
Develop action plans for previously identified commercial products which could later be presented to the CNCP Steering Group for grant funding.
Promote SCK's efforts to train staff to work in new product development and marketing.

Summary

During CNCP's technology audit for Seversk in February 2003, the team identified a number of potential commercial projects being developed by SCK scientists and technicians that would need further work to make them into fundable project proposals. SCK representatives and CNCP team members thought such project proposal development would be best facilitated in the context of a training workshop.

The workshop included formal training sessions on market research and surveys, business plan development, financial analysis and investment management (i.e. how to decide which projects, within a group, have the most potential for success and warrant funding). It also included practical sessions during which action plans were developed for five products. From this workshop, a contract with SCK was prepared covering the preparation of grant funding requests for five market studies and the development of five business plans, as well as three product launches.