UK-Russia Closed Nuclear Cities Partnership

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Marketing Research in Seversk

Marketing Research and Business Plan Development for projects in the Closed Nuclear City of Seversk. The projects include:

Evaluating the commercial potential for six individual projects that would support defence conversion activities associated with the SGCE (Siberian Group Of Chemical Enterprises/Siberian Chemical Kombinat (SCK)).
Preparation of a business plan and a full proposal for the establishment of the Seversk Business Development Agency (BDA).
Marketing research for measurement and calibration equipment to be manufactured by the British-Russian Joint Venture "TE-Seversk".

Undertake in-depth marketing research to assess the commercial potential for six product areas identified by SCK in their strategic plan for defence production diversification and conversion. The project titles are as follows:

Electrolyte production based on LiPF6 for batteries
Creation of NF3 production for plasma displays
Metal oxide nanopowders used to produce ceramics
O-18 isotope production for Positron Emission Tomography (PET)
Production of the high-performance permanent magnets for industrial applications
Manufacturing boron-10 for producing zirconium diboride targets, which is a key component in the production of enhanced performance nuclear fuel

Undertake market research and prepare a business plan for the Seversk Business Development Agency, which will:
- Contribute to the creation of sustainable employment for former nuclear weapons scientists, engineers and technicians from SCK by providing services that support the development of new small businesses.
- Promote sustainable economic development of the City of Seversk as whole.
Facilitate the establishment of a British-Russian joint venture to provide the Russian market with high quality, competitively priced electronic measurement and calibration equipment.

Each of the six potential products has been identified by CNCP as having commercial potential and they would support conversion of production facilities at SCK. Once the marketing research is carried out, a decision will be made about whether to develop a proposal for full or co-funding for each project.
Preparation of a feasibility study and full business plan for the establishment and first two years of operation of a proposed Business Development Agency in Seversk. A Terms of Reference have been developed and the BDA has the full support of the city administration and the SCK. The goals of the feasibility study are to identify which services will provide the most value added (given the city administration and institute's existing resources), set realistic and limited priorities, and develop a financial sustainability plan.
Time Electronics is a small manufacturing company based in the UK and will be the UK partner in the 'TE-Seversk' Joint Venture, that will also include SCK and a Russian sales and distribution partner called 'WFTest'. The Joint Venture will manufacture measurement and calibration equipment for the Russian market.